2013-10-28 Press Release

PriceSpy report regarding violent videogames in the UK including the full table referenced in the press release

Shoppers in Birmingham are the nation’s biggest buyers of violent video games, according to a new independent study of online shopping habits over the past 12 months. 

The research*, analysed shoppers seeking violent games such as Grand Theft Auto V, Dead Space 3 and Call of Duty Black Ops 2**. It was conducted over a 12 month period by independent shopping price comparison engine, PriceSpy.co.uk and examines online shopping habits in over 40 major UK towns and cities. 

Cities that bought the most violent video games in proportion to their population size are as follows: 

1. Birmingham 
2. Newcastle 
3. London 
4. Leicester 
5. Southampton 
6. Norwich 
7. Wolverhampton
8. Belfast
9. Northampton
10. Edinburgh

Latest crime statistics*** reveal that there could be a correlation between recorded crime and those who buy violent video games as Birmingham, Newcastle, London and Wolverhampton all also rank in the top ten cities that have the highest crime rate in the UK. 

These findings are in contrast to those in lower crime*** areas such as Oxford, Cambridge and Reading, where online shoppers were revealed by the study to have bought fewer violent video games.

Reading not only topped number one place for buying the least violent video games, it also comes in 42nd place (out of 44) in the UK’s crime hotspot league table.

The following top 10 reveals the cities which buy the least violent games, in proportion to their size: 

1. Reading 
2. Plymouth
3. Cambridge
4. Sunderland
5. Wakefield
6. Aberdeen
7. Dundee
8. Stockport
9. Doncaster
10. Oxford 

Erik Lorentz, Head of Communications at PriceSpy.co.uk, said: “The shopping data we have access to gives us a fascinating insight into online consumer shopping trends across the UK. From Southampton to Stockport - we were curious to see which areas snap-up the most violent video games."

“Although our research indicates where the most video games are purchased in the UK, this doesn’t support or contradict the link between these types of games and recorded crime. In the last 12 months we’ve seen the release of Grand Theft Auto V and Call of Duty Ghosts which are two very high profile games with violent content. Their universal popularity, particularly in the run-up to be Christmas, may be one factor as to why Birmingham has featured within the Top 10"

“As we compare the prices of over 20,000 video games, we would always advocate that shoppers follow strict PEGI age classifications, especially when purchasing for younger gamers.” 

The league table revealing which town and cities buy the most violent video games can be found in full at http://pricespy.co.uk/news.php?n=20. 

Shoppers can buy the latest video games at PriceSpy.co.uk, which independently checks the prices of over 400,000 products across the UK. Monitoring over 1,500 retailers, the site is the consumer champion – finding the right product, at the right price, at the right time.

For further information, visit www.pricespy.co.uk or follow on Twitter @PriceSpyUK.


ENDS

For any media enquiries, please contact Beth Nunnington (Beth@shackletonpr.co.uk) or Tom Clark (thomas@shackletonpr.co.uk) on 0800 051 252.


Full table of the of the data referenced in PriceSpy report 


Ranked / violent video games purchased


City
1Birmingham
2Newcastle upon Tyne
3Gtr London
4Leicester
5Southampton
6Norwich
7Wolverhampton
8Belfast
9Northampton
10Edinburgh
11Sheffield
12Cardiff
13Liverpool
14Bournemouth
15Nottingham
16Bristol
17Stoke-on-Trent
18Brighton
19Leeds
20Glasgow
21Durham
22Canterbury
23Bradford
24Manchester
25Wigan
26Lincoln
27Truro
28Derby
29Inverness
30Slough
31Gloucester
32Chester
33Hull
34Preston
35Oxford
36Doncaster
37Stockport
38Dundee
39Aberdeen
40Wakefield
41Sunderland
42Cambridge
43Plymouth
44Reading
Games Analysed
GamePEGI RatingClassification
Grand Theft Auto IV18Extreme violence - Multiple, motiveless killing
Violence towards defenceless people - 
Glamorisation of drugs - Strong language
Grand Theft Auto V18Extreme violence - Multiple, motiveless killing
Violence towards defenceless people - 
Strong language
Battlefield 316Realistic looking violence - - Strong language
Call of Duty: Black Ops 218Violence towards defenceless people - 
Strong language
Dead Space 318Extreme violence - Strong language
Saints Row 418Multiple, motiveless killing - Violence towards
defenceless people - Strong language
Hitman: Absolution18Extreme violence - Multiple, motiveless killing
Violence towards defenceless people - 
Strong language
God of War: Ascension18Extreme violence
Dead Island: Riptide18Extreme violence - Multiple, motiveless killing
Violence towards defenceless people - 
Strong language
Mortal Kombat18Extreme violence - Strong language


Notes to editor:

*Analytics data from PriceSpy.co.uk between October 2012 – 2013. 44 major UK cities and towns were analysed.
**Shopping habits were analysed in relation to the following video games deemed with a PEGI rating of 18 and had large amounts of violent content: Grand Theft Auto IV, Grand Theft Auto V, Battlefield 3, Call of Duty: Black Ops 2, Dead Space 3, Saints Row 4, Hitman Absolution, God of War: Ascension, Dead Island: Riptide and Mortal Kombat. 
***Crime stats from http://www.ukcrimestats.com

About PriceSpy.co.uk:
PriceSpy.co.uk is owned and run by Swedish company Prisjakt Sverige AB, as part of the international media group Schibsted ASA with headquarters in Oslo, Norway
The site provides a transparent and independent price and product comparison service to help consumers fine the best online shopping deals
The site has 3,190,000 indexed prices, 523,000 products and hundreds of thousands of product and shop ratings

Tags: press release, video games

 Discuss the news in our forum