For the price, this is a very good TV with really good colors and good punch in the picture in both SDR and HDR.
Some pluses and minuses:
+ Dolby vision IQ was a wow experience and works with the built-in apps.
+/- A bit thin sound from the built-in speakers, but sounds perfectly ok anyway.
+ unbelievably good remote control that controls all the devices that are connected, including our Sony ubp-x700 which is connected via the soundbar LG sl8yg that we bought for the TV. Really like this with the mouse pointer and scroll wheel that the Magic control has, it makes it easier in settings and in the apps.
+ As we sit a little scattered in the room, it is good that the TV is able to show nice colors and has good light when you are not at the optimal angle from the TV.
+ First smart TV in the house and wow easy to find new apps, picture and sound is really good especially as the TV supports Dolby Atmos and Dolby vision from the apps that have it.
+ Good picture with both SD and HD TV broadcast.
- / + The black is not on top, but completely approved for an LCD. In SDR, we have local dimming off and use our ISF calibrated mode ISF expert bright room. In HDR, we have chosen local dimming high in Cinema HDR mode, which gives deeper blacks and contributes to a little better contrast, which HDR benefits from.
Conclusion: For the price and what you get, it is a very good TV. I can highly recommend this TV to others.