Those lipsticks are highly pigmented and long lasting. You don't need to worry during the day, because the color is durable and stays in place for long hours. You don't need a touch up after every drink or small bite. I have shade number 220 Jolly Molly which is pretty intense pink. The packaging is well made for the price you pay. The magnetic closure makes a satisfying click and prevents lipstick from opening inside your handbag.