This was my first non-point and shoot. I only have one lens, the Fujinon 35mm 1.4R prime, and I have been extremely happy with it. Note that Fuji has since released the X-T20, which is the upgraded version of this, so if your budget stretches that far it is your best bet.
* Amazing photos. This alone is the reason to buy it and everything else is minor. Even compared to other very high end cameras, there is something beautiful about the photos, particularly of people.
* It's extremely easy to take great photos, even if you are not a skilled photographer. Almost point and shoot.
* Auto mode is very handy for less camera-savvy family members or waiters etc.
* Good (but not great) app, letting you geotag and share to social networks from the camera through your phone.
* Pretty camera (particularly in silver), that looks vintage instead of over the top. This sounds silly, but means I take it to social occasions much more than others with similar sized cameras.
* Lovely to use. Settings in accessible places. Tactile, with great shutter noises etc. I never really enjoyed taking photos before this camera.
Cons are all minor, but:
* Auto focus with groups in low light and a wide aperture lens is a challenge. It wants to shoot wide open, leaving some people out of focus. It's enough of an issue that I often use my phone for a backup in that setting.
* The app can take an age (a minute or more) to connect to the camera. Given that you need to connect each time you want to update the location for geotagging, it makes the feature pretty useless. The app should just store the locations and then sync up, rather than connecting for each photo.