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Kitchen gadgets soar in popularity

6.1 million Brits tuned in to watch the first episode of The Great British Bake Off. The bakers’ efforts are inspiring people to take to the kitchen and trial the recipes out themselves.

In the week leading up to the show, the baking equipment segment on PriceSpy, such as kitchen mixers, kettles, slow cookers and blenders surged in popularity by up to 50 per cent.

Clicks on slow cookers are up by a staggering 54 per cent compared to the previous week and clicks for kitchen mixers have increased by 50 per cent. Clicks for both juicers and multi-cookers are up by 22 per cent.

The data also reveals that consumers are searching for brands and products associated with The Great British Bake Off. For instance, clicks for the brand NEFF (the brand behind the slide and hide oven used in the show) increased by 75 per cent, SMEG by 52 per cent and Nutribullet by 33 per cent.

PriceSpy data reveals the top ten kitchen appliances that have increased in popularity the most over the last weeks.

Tower Xtreme Pro T12020 1200W