PriceSpy Black Friday report

Online shopping became a national pastime during COVID-19 lockdowns. Heading into Black Friday week, our new report reveals how this shift in attitude is affecting spending this year.

How shoppers will shop 

This Black Friday, 67% of shoppers will be making their purchases online, although a number will be mixing it up with instore and online buying. With the majority of shops remaining closed, it seems the public is ready to embrace Black Friday from their sofas. 

What will shoppers be spending their money on? 

The average amount shoppers are expecting to spend on the day this year is a lofty £736.62. Our research has shown that millennials – those aged between 25-34 years – are by far the most likely to shop the sales. When it comes to what they’re looking for, gadgets, electronics and fashion all make the top list. 

Avoid the hype and buy smart 

While there are some great offers to be had on Black Friday, shopping wisely is always the way to go. Bear in mind the following tips to come away delighted with your seasonal deals: 

• Compare prices – over time and across retailers. The cost of any given product can differ wildly across outlets, and everyone wants to secure your custom. Use pricespy.co.uk to check both the lowest price available, as well as history pricing data to ensure you couldn’t get it cheaper either side of the event 
• Don’t get caught up in the madness – online shopping has become something of a leisure activity for many during lockdown and getting something you’ve longed for can be a great pick-me-up. But to ensure you’re truly satisfied once the day is done, plan out what you need in advance and stick to it 
• Have fun! – Black Friday has become an important part of many people’s shopping calendar and gives a great opportunity to become a deal hunter for the day. Do your homework and enjoy the occasion, whether you’re looking for a treat or to get your Christmas shopping under your belt.