So thought I'd try my luck with this retailer due to a couple of decent PCIe Gen4x4 SDD offers I saw. A typical case of a good deal being too good to be true. Placed my order and less than 12 hours later it's been cancelled due to a supplier product feed error on their site and they won't be honouring the listed price.
Obviously, whenever deals come upon this site you should take them with a massive pinch of salt as the likelihood is that they won't honour them.
Furthermore, it's clear to me that this issue occurs a lot and instead of sorting out the issue and becoming a reputable retailer, they insist on wasting yours and clearly their own time for a potentially easy fix to their website.