The January sales is a campaign period that lasts throughout January. It follows the Boxing Day sales as an extended sale with new offers and discounted products. You can often find better prices during the January sales compared to the Boxing Day sales.
We have checked the price history from 1 November 2020 to 31 January 2021 on the 10 categories that were the most popular here on PriceSpy during Black Friday. Statistics show that the average lowest price on 2 of the categories is lower in January than it is in November and December.
The prices differ greatly from day to day during the January sales. Unlike Black Friday and Cyber Monday, it’s not possible to pinpoint an exact day when prices are at their lowest. There’s often a big price cut for one day only.
The best chance to land a good deal on individual products is still on Black Friday, and around 25-26 December the chances are also really good in many categories.