Compared to the previous Xbox One control, there is an almost non-existent difference.
I had imagined that it would be grooved rubber grip on the back, but it is only a little "lumpier" plastic (will be harder to clean in the future vs Xbox One smooth surface).
The only extra plus on the edge is probably the D-Pad which feels a little better and you can connect via Bluetooth if you now have it on the motherboard (you no longer need the wireless dongle and can save a USB space). Have tried connecting via Bluetooth and it worked perfectly on the first try.
If you already have the previous Xbox One control, it is not worth over SEK 600 to "upgrade to this".