I love them for so many reasons! You can choose from any shade of white or millions of other colors all from one bulb, it can be controlled by Siri, Google Home or your smartphone. The capability of dimming all the way down to 1% and brightening all the way up to 100% power and anywhere in between.
Btw, you can schedule your bulbs to turn on / off at certain times, slowly turn on the morning, dim in the evening. Voila!