Bought one as soon as I could after delivery as my 1080ti gave up after faithful service.
A real boost in performance as I work with mostly video, photography, virtual environments and 3D renderings. Now the computer never sighs even at load or large files. It flows like butter no matter what you throw into the timeline.
+ Memory amount
+ Affordable at release! (considering the performance you get, it matches previous generations' cards for SEK 30,000)
- Big as a house
- Criminally difficult to get hold of. Got to queue at several stores and paid with a card for wild game before one came home.
Highly recommended for those who can get one!