Waited eight years to replace my Panasonic plasma with this LG OLED. Much because I strongly dislike bad blacks and backlit screens with uneven light distribution.
For best picture, only OLED applies. In the latest generation, LG has all the features needed for a really good 4K image with HDR and image refresh rate.
Sure, Samsung's "QLED" beats an OLED in brightness, but everything else is clearly worse. In addition, the brightness is usually unnatural and unnecessary other than in very bright rooms.