Checked for a long time and a lot on different TVs (including Samsung q90t) but the choice landed on this one. Had it a week now and the first reaction is not wow. Fairly flat image in general unless it is Dolby vision material you are looking at. The colors are pale and the TV has problems with some shades of gray. Extremely reflective surface, which makes it difficult to look at during the day when the brightness is not very high either. In a dark room in the evening with Dolby Vision material, however, the TV shows itself at its best and you get a wonderful experience. I bought the TV for SEK 13,990 and would never pay more than this.

Sickly good picture, perfectly ok sound. Had Sony TV before (lcd) but this is definitely a step up! Dolby vision material on Netflix and Disney + is so sickeningly beautiful! Nice picture in full HD and also SVT play looks better than ever. The sound is ok, better than most TVs but you need an atmos soundbar to reach it fully with sound and picture! Top purchase!

Extremely good TV. Really keeps what it promises. OLED is sick much better than any other technology, once you get used to that blackness you can not go back to anything else. The picture quality is from another world, test in store if you are unsure and you will understand why this TV is at the top among basically all review sites that exist :)

Waited eight years to replace my Panasonic plasma with this LG OLED. Much because I strongly dislike bad blacks and backlit screens with uneven light distribution. For best picture, only OLED applies. In the latest generation, LG has all the features needed for a really good 4K image with HDR and image refresh rate. Sure, Samsung's "QLED" beats an OLED in brightness, but everything else is clearly worse. In addition, the brightness is usually unnatural and unnecessary other than in very bright rooms.

When unfortunately the son put the plastic hammer in the previous OLED55C9 a few months ago, I have been waiting for the price reduction on this one. The picture was extremely good before with. But now the UI is also faster. Sickly good TV!

As many others say, the picture quality of this TV is absolutely wonderful. Especially HDR material is absolutely amazing compared to my old TV, and I will probably not be able to go back from OLED in the future. BUT! Something that is good to know, which also makes me pull off a star, is that HDMI-CEC and specifically ARC is buggy to such an extent that it can make the TV completely usable. The TV may get caught in a "feedback loop" where it switches between internal speakers and connected audio device. Before you buy, check that it is possible to turn off HDMI-CEC / HDMI Control on any soundbar / receiver to be sure that it is possible to get around the problem. The same bug also means that HMDI-CEC cannot be turned off on the TV and it is unclear if LG has any plans to patch this ..

Tv with a very beautiful image but the marking of the panel quickly makes it less beautiful. If you watch TV a lot, take a QLED with a slightly less beautiful picture without hesitation, but it will remain so in the long run.

A fantastic TV to put it bluntly. Have had it under supervision for 6 months now and struck during Black Week when a large price reduction took place as expected. We stated yesterday that the sharpness is so good that suddenly you see how old the actors are, every wrinkle is clearly visible. + The picture is incomparable. Also bought it calibrated, which I recommend, 1500 kronor you will not regret. + The sound is a pure bonus. Did not think you could get such good sound without a nice surround system. + Good system with apps, easy system to navigate, easy to install + HDMI 2.1 - Has nothing negative to say about it so far

+ Excellent picture, handy wheel on the remote. Messy with apps and inputs that tab on the screen, lousy search function, no app for Google Photo, lousy selection in the app store, the remote gives a cheap feeling.

Really Flat picture in HDR compared to Sony XH9505. RGB Colors glow only up to 390nits the rest of the monochrome light is represented by the white sub-pixel. It's called cheating, which is clearly visible in HDR. "Dead" Sample And Hold motion management compared to PWM that Sonyn and Plasma tvs use. There is no "flow" in the movements. In addition, it can not render genuine 6500K white and shades of gray with ordinary material. The blue / green membrane shines through everywhere. OLED can also not be trusted if you work with photo editing or graphics. It does not show a picture as it should look, which makes it uncertain as you do not know if the greenish wall on the card is really green or if it is the TV that shows it. in 99% of cases, it is the TV that invents that nuance, not the card. Comparisons in SDR against a reference monitor (Pioneer KRP-500M) Avoid