For 3690 SEK, it feels very affordable, nice screen and colors, although it has not set colors itself, has not tried too many games or watched movies in order to express it wholeheartedly but by the time I have sat with it so there is nothing to complain about!
Went from 24 "144hz to this at 32" and 60hz; I was not disappointed! Getting started games like World of Warships or even Warcraft 3 felt incredibly powerful and very nicely graphic, became a new experience that I haven't been through before!
Update: Has now used it for a few months and is still happy, the experience with 4K and the colors has been a delight. However, have had problems with flicker when on Freesync and playing games. Without Freesync, it doesn't seem to flicker anything at all. Hands that screen sometime here and there shuts off and turns on. A bit disturbing. Beyond that, satisfied.