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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition av Kevin Keller, Vanitha Swaminathan

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition av Kevin Keller, Vanitha Swaminathan

Genre: Business-Literature, Business, Finance & Law, Type: Paper Books, Language: EnglishRead more

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Glob...waminathan