Unbelievable that it has become so popular. Must just be for the design, for good is it then not.
It is loud and has too feeble engine for bread, even for small bread doughs. And far too small tub.
Bought a Ankarsrum instead. What a difference. Kitchen Aid is a hobby machine.
A Kitchen Aid can be purchased as a bench ornament if you want to be like everyone else, keep up with the trends, and show off for dinner guests when you are going to whip cream.
Do not forget the hearing protection only.