Black Friday 2020

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About Black Friday

iStock.com / leolintang

Black Friday 2020

On November 27, 2020, it’s time for the biggest sales event of the year, Black Friday, with its many promotional offers and price reductions. Here we’ll guide you to some useful tips on what to think about during Black Friday, and we’ll list what products people who shop on Black Friday are mostly interested in.

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How to shop smarter on Black Friday

Fooling someone who doesn’t know much is easy. Fooling someone who knows a lot is significantly harder. Therefore, we give you five smart tips to help you keep an eye on Black Friday. These make it easier to find the good deals and avoid the bad ones.

Check the price in several shops

Many shops try to be nice by comparing prices for you when they lower their prices. But there is every reason to be sceptical about shops' own comparisons. They obviously have a lot to gain by making the difference look as big as possible between the regular price and the sales price, by quoting a sales price that doesn’t actually exist.

Check the price history

The price of products varies over time and many shops adjust the price continuously. A common method of making prices look cheaper is to first raise the price, then lower it, and compare it to the old one. By using PriceSpy's price history, you can find out what the lowest price of any given shop has been previously, and you will find it on every product page.

Automate the search for discounts

A smart feature on PriceSpy that you can benefit from during Black Friday is the ability to monitor price changes. By monitoring a product, you will receive notifications every time a shop lowers the price. You can be notified via email, text or push notifications on your mobile. This way, you do not have to be glued to the computer screen to keep track of the products that you’re interested in.

Plan by creating lists

When logged in to PriceSpy you can create lists on the site. In these lists, you can then add as well as remove products as you wish. The lists always show the lowest price for each product, and also the total price for all the products on the list. 

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The traps to look out for on Black Friday- 3 tips

Shop’s offers

Every Black Friday, shops do what they can to attract customers to extra low prices on selected products that are only available in their physical shops. Products that are long gone right after the shop doors have opened. The goal is to lure you to the shop, then sell you a similar product at a higher price. We’d recommend t hat you buy your gadget online rather than going to physical shops in the hope that the products are still there. This way you can avoid busy crowds and won’t fall for this well-known shop trick.  

Old products

Black Friday is a great way for shops to put out old stock. You might end up choosing an old model and leave with a gadget that doesn’t live up to your expectations. You might not get some of the newer functions, it might not be compatible with newer products, or you’ll end up with a gadget that isn’t supported by the manufacturer any longer. 

Remember the price guarantee

Some shops offer a so-called price guarantee that refunds the difference if you find your newly purchased item at a lower price, either in the shop you bought from, or another, local shop. But watch out, the price guarantee rarely applies to online shops, and only within a certain distance from the physical shop where you bought it. In addition, the shops can suddenly change the name of a product as to not be included in the price guarantee during Black Friday and the Black Week.

Adobe Stock: ©GaudiLab
Adobe Stock: ©GaudiLab

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Which gadgets are cheaper on Black Friday?

Which products are the most popular ones on Black Friday, and where are the biggest price reductions? According to our statistics, these categories are some of the ones with the highest number of price reductions on Black Friday 2019:

  1. Running Shoes (25.81%)
  2. Furniture (24.5%)
  3. Makeup (24.27%)
  4. Mittens & Gloves (24%)
  5. Vases (21.01%)
  6. Watches (20.67%)
  7. Desktop Computers (19.63%)
  8. Mobile Phones (19.41%)
  9. Laptops (19.21%)
  10. Lighting (18.56%)

The percentage refers to the rate of products that were clicked on and were reduced in price during Black Friday 2018.

It’s easy to get carried away with the Black Friday buying frenzy. Make sure you plan your purchases in advance and think about what you actually need to get. Once you know, you can create alerts on PriceSpy and get notified every time the price drops. This way, you’ll always know when the price is right without having to check yourself. 

Shoppare åker rulltrappa
iStock.com / David-Prado

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Black Week, Black Weekend and Cyber Monday

There are some shops that are not satisfied with just one day of sales. Many lower their prices throughout the whole weekend in what is commonly called the Black Weekend. This is followed by Cyber Monday. Some lower their prices all week and call it the Black Week.

Black Friday has become an important sales period to many shops, with great opportunities to sell more than usual. Therefore, it may not be strange that many shops try to extend this period in various ways. One of the most common ways is to offer sales throughout the weekend and call it the Black Weekend. Another, a less common way, is to start even earlier and present offers throughout the week. Then it’s usually called the Black Week.

A large number of online shops also join what is known as ’Cyber Monday’, which falls on the Monday after Black Friday. From the beginning this was a marketing campaign by a number of American online shops. It was launched in the US in 2005 as a campaign to get people to shop online. The marketing campaign achieved rapid results, and the following year a large number of online shops had already joined.

Cyber Monday, just like Black Friday, has expanded in recent years. It’s not as high profile and the offers aren’t as many, but the shops that have joined often have better offers than during the Friday. If you are interested in Cyber Monday, we have a separate page where we collect all the offers we find.

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Singles Day challenges Black Friday

Another sales event is Singles Day, that falls on November 11, and originated in China. This day, in terms of global sales, is now several times greater than Black Friday. Today Singles Day is the biggest shopping day in the world, but in the UK it has not had any major impact yet.

Several major, well-established players in the UK have embraced Singles Day with offers and promotions. As Singles Day is followed by Black Friday and Cyber Monday, there are great opportunities to save money on your purchases during November.

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FAQ - Frequently Asked Questions about Black Friday

What is Black Friday?

Black Friday is the biggest and most talked-about sales event of the year. Many physical shops and online shops in the UK offer great discounts and deals during both Black Friday and during the week - from November 23 to November 29, 2020 - called the Black Week.

When is Black Friday 2020?

Black Friday launches Friday, November 27, 2020, and is followed by Cyber Monday on the following Monday. Black Friday always falls on the day after the American Thanksgiving holiday, which is the fourth Thursday in November.

What should I think about before shopping on Black Friday?

Compare the price history of the products you are after to see if the shops raised their prices before Black Friday. You’ll then know if the sale price is actually as good as the shops try to promote. One tip is to plan your purchases well in advance with lists on PriceSpy, and to place alerts on prices so you get a notification when the price goes down.

The 10 most popular products during Black Friday 2019

  1. Nintendo Switch
  2. Adidas Originals Swift Run (Unisex)
  3. Bose SoundTouch 10
  4. FIFA 20 (Xbox One)
  5. LG OLED55C9
  6. Microsoft Xbox One S 1TB
  7. Apple AirPods (2nd Generation) with Charging Case
  8. Apple AirPods (2nd Generation) with Wireless Charging Case
  9. Sony WH-1000XM3
  10. Apple iPhone XR 64GB

The 10 most popular categories on Black Friday 2019

  1. Perfume
  2. TVs
  3. Mobile Phones
  4. Headphones
  5. Trainers & Casual Shoes
  6. Jackets
  7. Running Shoes
  8. Game Consoles
  9. Tablets
  10. Portable Speakers

When did Black Friday come to the UK?

The phenomenon originated in the US in the 1960s and was first introduced by Amazon in 2010 in the UK. Three years later, Asda chose to follow the Black Friday sale, and thereafter interest has only grown. Today the whole week is involved in what the trade calls the ‘Black Week’.

How many products has a price change during Black Friday 2018?

According to our statistics, this is how many products are discounted or increases in the price:

22% of products were discounted by 12%
16% of products increased prices by 12%
57% of our top 100 products are discounted by 10%
19% of our top 100 products are increased in price by 7%

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